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# Good fortune can be engineered probabilistically....
> Good fortune can be engineered probabilistically. No creator controls which artifact will travel, but craft, frequency, accessibility, relationships, and multiple channels increase the number of legitimate opportunities for discovery.
**Source:** [[livestreams/Building Thought Leadership Through Documented Practice - Workbook|Building Thought Leadership Through Documented Practice]]
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“Good fortune can be engineered probabilistically. No creator controls which artifact will travel, but craft, frequency, accessibility, relationships, and multiple channels increase the number of legitimate opportunities for discovery.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-good-fortune-engineered-legitimate-opportunities-discovery
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