<!-- bryant-content-generator:start --> # The good-neighbor model explains durable marketing... > The good-neighbor model explains durable marketing better than the megaphone model. Show up, notice people, contribute something useful, remember what matters to them, and let repeated conduct create the permission that a later offer will require. **Source:** [[livestreams/Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach]] ## Share on Social Media ``` “The good-neighbor model explains durable marketing better than the megaphone model. Show up, notice people, contribute something useful, remember what matters to them, and let repeated conduct create the permission that a later offer will require.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-good-neighbor-model-later-offer-require ``` <!-- bryant-content-generator:end -->