<!-- bryant-content-generator:start --> # Many good people quit doing good because they... > Many good people quit doing good because they expect an immediate return. They help someone, the favor goes unreturned or even backfires, and they conclude that kindness does not work, when the real problem is that they judged a long-term investment by a same-day ledger. **Source:** [[livestreams/Beyond Hand-to-Mouth Exchange — Trust, Reciprocity, and Long-Horizon Value - Workbook|Beyond Hand-to-Mouth Exchange — Trust, Reciprocity, and Long-Horizon Value]] ## Share on Social Media ``` “Many good people quit doing good because they expect an immediate return. They help someone, the favor goes unreturned or even backfires, and they conclude that kindness does not work, when the real problem is that they judged a long-term investment by a same-day ledger.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-good-people-quit-same-day-ledger ``` <!-- bryant-content-generator:end -->