<!-- bryant-content-generator:start --> # Gossip is covert coalition behavior: it tests... > Gossip is covert coalition behavior: it tests allegiance, assigns rank, and coordinates judgment without giving the subject access to the interaction. The short-term reward is belonging. The long-term cost is a culture in which everyone knows they may be the next absent target. **Source:** [[livestreams/From Gossip to Greatness — Mission, Honesty, and Community - Workbook|From Gossip to Greatness — Mission, Honesty, and Community]] ## Share on Social Media ``` “Gossip is covert coalition behavior: it tests allegiance, assigns rank, and coordinates judgment without giving the subject access to the interaction. The short-term reward is belonging. The long-term cost is a culture in which everyone knows they may be the next absent target.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-gossip-covert-coalition-next-absent-target ``` <!-- bryant-content-generator:end -->