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# Gossip and prolonged debate can become attention...
> Gossip and prolonged debate can become attention traps because the emotional reward arrives faster than the constructive result. Platform design should favor contribution with a longer half-life.
**Source:** [[livestreams/Platform Stewardship, Message Discipline, and the Ethics of Moderation - Workbook|Platform Stewardship, Message Discipline, and the Ethics of Moderation]]
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“Gossip and prolonged debate can become attention traps because the emotional reward arrives faster than the constructive result. Platform design should favor contribution with a longer half-life.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-gossip-prolonged-debate-longer-half-life
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