<!-- bryant-content-generator:start --> # Gratitude is the first ethical use of reach... > Gratitude is the first ethical use of reach because it restores the audience to the story of success. The creator may have built the signal, but other people supplied the attention, trust, conversation, and distribution that allowed the signal to travel. No audience is passive in the history of its own formation. **Source:** [[livestreams/Celebrating Five Million Subscribers — Dignity, Generosity, and the Royal Yes - Workbook|Celebrating Five Million Subscribers — Dignity, Generosity, and the Royal Yes]] ## Share on Social Media ``` “Gratitude is the first ethical use of reach because it restores the audience to the story of success. The creator may have built the signal, but other people supplied the attention, trust, conversation, and distribution that allowed the signal to travel. No audience is passive in the history of its own formation.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-gratitude-first-ethical-history-own-formation ``` <!-- bryant-content-generator:end -->