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# The greatest opportunity in a new medium often...
> The greatest opportunity in a new medium often belongs to the person who supplies durable tools, instruction, infrastructure, and standards rather than merely chasing each temporary wave of attention.
**Source:** [[livestreams/Building Influence Without Selling Out - Workbook|Building Influence Without Selling Out]]
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“The greatest opportunity in a new medium often belongs to the person who supplies durable tools, instruction, infrastructure, and standards rather than merely chasing each temporary wave of attention.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-greatest-opportunity-new-temporary-wave-attention
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