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# Many highly processed foods are engineered to be...
> Many highly processed foods are engineered to be intensely rewarding. After a steady diet of them, simple whole foods can taste bland, so retraining the palate slowly is part of change. Over time, real flavors become satisfying again.
**Source:** [[livestreams/Weight Loss, Emotional Health, and Sustainable Change — Full Q and A - Workbook|Weight Loss, Emotional Health, and Sustainable Change — Full Q and A]]
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“Many highly processed foods are engineered to be intensely rewarding. After a steady diet of them, simple whole foods can taste bland, so retraining the palate slowly is part of change. Over time, real flavors become satisfying again.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-highly-processed-foods-flavors-become-satisfying
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