<!-- bryant-content-generator:start --> # Hold big hopes with humor. A mission can look... > Hold big hopes with humor. A mission can look nearly impossible and still be worth attempting together, because the effort itself creates community. Treating the ambition as a primal statement, carried with good humor, keeps people going when results lag. **Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]] ## Share on Social Media ``` “Hold big hopes with humor. A mission can look nearly impossible and still be worth attempting together, because the effort itself creates community. Treating the ambition as a primal statement, carried with good humor, keeps people going when results lag.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-hold-big-hopes-going-results-lag ``` <!-- bryant-content-generator:end -->