<!-- bryant-content-generator:start --> # Human beings evolved inside reciprocal coalitions.... > Human beings evolved inside reciprocal coalitions. We notice contribution, abandonment, generosity, exploitation, and whether another person appears when cooperation is costly; modern platforms accelerate the visibility of those signals without changing their ancient importance. **Source:** [[livestreams/Usefulness, Reciprocity, and the Human Logic of Social Media - Workbook|Usefulness, Reciprocity, and the Human Logic of Social Media]] ## Share on Social Media ``` “Human beings evolved inside reciprocal coalitions. We notice contribution, abandonment, generosity, exploitation, and whether another person appears when cooperation is costly; modern platforms accelerate the visibility of those signals without changing their ancient importance.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-human-beings-evolved-changing-ancient-importance ``` <!-- bryant-content-generator:end -->