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# Human beings are reputation-sensitive animals. A...
> Human beings are reputation-sensitive animals. A community's visible approval, disappointment, invitation, and withdrawal influence behavior, which is why leaders must decide carefully which performances receive status and which conduct becomes expensive.
**Source:** [[livestreams/Love, Social Design, and the Purpose of Community - Workbook|Love, Social Design, and the Purpose of Community]]
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“Human beings are reputation-sensitive animals. A community's visible approval, disappointment, invitation, and withdrawal influence behavior, which is why leaders must decide carefully which performances receive status and which conduct becomes expensive.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-human-beings-reputation-conduct-becomes-expensive
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