<!-- bryant-content-generator:start --> # The human logic of social media begins with... > The human logic of social media begins with usefulness and matures through reciprocity. Technology can carry the exchange, but only contribution, recognition, trust, and repeated conduct can make another person want the relationship to continue. **Source:** [[livestreams/Usefulness, Reciprocity, and the Human Logic of Social Media - Workbook|Usefulness, Reciprocity, and the Human Logic of Social Media]] ## Share on Social Media ``` “The human logic of social media begins with usefulness and matures through reciprocity. Technology can carry the exchange, but only contribution, recognition, trust, and repeated conduct can make another person want the relationship to continue.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-human-logic-social-want-relationship-continue ``` <!-- bryant-content-generator:end -->