<!-- bryant-content-generator:start --> # Identity is the highest form of marketing when the... > Identity is the highest form of marketing when the visible narrative grows from real work, conduct, judgment, and purpose. The aim is not to fabricate desire, but to make the truth of the contribution easy to encounter. **Source:** [[livestreams/The Power of Social — Identity, Reciprocity, and Opportunity at NASDAQ - Workbook|The Power of Social — Identity, Reciprocity, and Opportunity at NASDAQ]] ## Share on Social Media ``` “Identity is the highest form of marketing when the visible narrative grows from real work, conduct, judgment, and purpose. The aim is not to fabricate desire, but to make the truth of the contribution easy to encounter.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-identity-highest-form-contribution-easy-encounter ``` <!-- bryant-content-generator:end -->