<!-- bryant-content-generator:start --> # Immediate gratification is a dream killer. People... > Immediate gratification is a dream killer. People abandon worthy goals not because the goals were wrong but because they expected results on a timeline the work could never meet, and frustration born of unreasonable expectations becomes the reason they quit. Expect the timeline to be longer than you hope, and you remove the most common excuse for giving up. **Source:** [[livestreams/Baby Steps, Self-Worth, and the Long Horizon — Monday Motivation Part 1 - Workbook|Baby Steps, Self-Worth, and the Long Horizon — Monday Motivation Part 1]] ## Share on Social Media ``` “Immediate gratification is a dream killer. People abandon worthy goals not because the goals were wrong but because they expected results on a timeline the work could never meet, and frustration born of unreasonable expectations becomes the reason they quit. Expect the timeline to be longer than you hope, and you remove the most common excuse for giving up.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-immediate-gratification-dream-common-excuse-giving ``` <!-- bryant-content-generator:end -->