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# An implementation intention turns aspiration into...
> An implementation intention turns aspiration into a cue: when this situation occurs, I will perform this specific action. The clearer the cue and behavior, the less cognitive energy is consumed deciding how to begin.
**Source:** [[livestreams/Fear, Habit, and Building Change Through Repeated Practice - Workbook|Fear, Habit, and Building Change Through Repeated Practice]]
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“An implementation intention turns aspiration into a cue: when this situation occurs, I will perform this specific action. The clearer the cue and behavior, the less cognitive energy is consumed deciding how to begin.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-implementation-intention-turns-consumed-deciding-begin
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