<!-- bryant-content-generator:start --> # Incentives are behavioral architecture. Money,... > Incentives are behavioral architecture. Money, access, recognition, publication, and responsibility each attract different conduct, so the platform must decide deliberately which conduct it wants to make easier, more visible, and more rewarding. **Source:** [[livestreams/Building a Community Platform for Durable Creative Work - Workbook|Building a Community Platform for Durable Creative Work]] ## Share on Social Media ``` “Incentives are behavioral architecture. Money, access, recognition, publication, and responsibility each attract different conduct, so the platform must decide deliberately which conduct it wants to make easier, more visible, and more rewarding.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-incentives-behavioral-architecture-easier-visible-rewarding ``` <!-- bryant-content-generator:end -->