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# Independent media becomes an institution when its...
> Independent media becomes an institution when its successful conduct becomes repeatable. A mission, a body of original work, production practices, audience relationships, editorial memory, revenue discipline, and a durable archive allow one creator's reach to support a lasting public contribution.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“Independent media becomes an institution when its successful conduct becomes repeatable. A mission, a body of original work, production practices, audience relationships, editorial memory, revenue discipline, and a durable archive allow one creator's reach to support a lasting public contribution.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-independent-media-becomes-lasting-public-contribution
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