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# Independent media earns audience trust by joining...
> Independent media earns audience trust by joining the freedom to speak with the responsibility to make reach useful. Distribution can be democratized by technology, but credibility must still be accumulated through original work, evidence, candor, correction, and sustained human conduct.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“Independent media earns audience trust by joining the freedom to speak with the responsibility to make reach useful. Distribution can be democratized by technology, but credibility must still be accumulated through original work, evidence, candor, correction, and sustained human conduct.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-independent-media-earns-sustained-human-conduct
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