<!-- bryant-content-generator:start --> # Influence is relational power: the capacity to... > Influence is relational power: the capacity to affect perception, decision, coordination, and opportunity through the quality of how one is understood. It grows when other people can predict both the value and the conduct attached to your presence. **Source:** [[livestreams/Building Influence Without Selling Out - Workbook|Building Influence Without Selling Out]] ## Share on Social Media ``` “Influence is relational power: the capacity to affect perception, decision, coordination, and opportunity through the quality of how one is understood. It grows when other people can predict both the value and the conduct attached to your presence.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-influence-relational-power-conduct-attached-presence ``` <!-- bryant-content-generator:end -->