<!-- bryant-content-generator:start --> # Influence should be invested where the marginal... > Influence should be invested where the marginal effect is greatest. A small account may gain more from one credible introduction than a large account gains from another routine mention. **Source:** [[livestreams/Social Capital as an Instrument for Social Good - Workbook|Social Capital as an Instrument for Social Good]] ## Share on Social Media ``` “Influence should be invested where the marginal effect is greatest. A small account may gain more from one credible introduction than a large account gains from another routine mention.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-influence-should-invested-another-routine-mention ``` <!-- bryant-content-generator:end -->