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# Influence without selection becomes noise. The...
> Influence without selection becomes noise. The steward must decide which requests, ideas, and people are ready for amplification, knowing that every signal spends some portion of accumulated trust.
**Source:** [[livestreams/Social Capital as an Instrument for Social Good - Workbook|Social Capital as an Instrument for Social Good]]
## Share on Social Media
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“Influence without selection becomes noise. The steward must decide which requests, ideas, and people are ready for amplification, knowing that every signal spends some portion of accumulated trust.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-influence-without-selection-portion-accumulated-trust
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