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# Institutional recognition can amplify a public...
> Institutional recognition can amplify a public identity because audiences use known organizations as orientation signals. The association matters most when it reflects actual engagement rather than decorative proximity.
**Source:** [[livestreams/Social Capital as an Instrument for Social Good - Workbook|Social Capital as an Instrument for Social Good]]
## Share on Social Media
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“Institutional recognition can amplify a public identity because audiences use known organizations as orientation signals. The association matters most when it reflects actual engagement rather than decorative proximity.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-institutional-recognition-amplify-rather-decorative-proximity
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