<!-- bryant-content-generator:start --> # Intimacy and trust are human foundations of... > Intimacy and trust are human foundations of business because every enterprise depends upon people exposing some part of their time, judgment, reputation, resources, or future to one another. A contract can define the exchange, but only conduct can make the relationship believable. The strongest partnerships join emotional safety with operational clarity, so candor can improve the work without threatening the people doing it. **Source:** [[livestreams/Intimacy, Trust, and the Human Foundations of Business - Workbook|Intimacy, Trust, and the Human Foundations of Business]] ## Share on Social Media ``` “Intimacy and trust are human foundations of business because every enterprise depends upon people exposing some part of their time, judgment, reputation, resources, or future to one another. A contract can define the exchange, but only conduct can make the relationship believable. The strongest partnerships join emotional safety with operational clarity, so candor can improve the work without threatening the people doing it.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-intimacy-trust-human-threatening-people-doing ``` <!-- bryant-content-generator:end -->