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# Know your audience. To reach people, you may need...
> Know your audience. To reach people, you may need to meet them where they are, offering what draws them in while gradually introducing the deeper ideas that can help them grow.
**Source:** [[livestreams/Organic Reach and the Democratization of Influence - Workbook|Organic Reach and the Democratization of Influence]]
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“Know your audience. To reach people, you may need to meet them where they are, offering what draws them in while gradually introducing the deeper ideas that can help them grow.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-know-audience-reach-ideas-help-grow
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