<!-- bryant-content-generator:start --> # A launch calendar should move backward from the... > A launch calendar should move backward from the measurement window. Production, metadata, review copies, partner commitments, interviews, events, email, social assets, fulfillment, and contingency time each require a place on the map. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “A launch calendar should move backward from the measurement window. Production, metadata, review copies, partner commitments, interviews, events, email, social assets, fulfillment, and contingency time each require a place on the map.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-launch-calendar-should-require-place-map ``` <!-- bryant-content-generator:end -->