<!-- bryant-content-generator:start --> # A launch calendar works backward from the... > A launch calendar works backward from the measurement window. Production, metadata, review copies, partner commitments, interviews, events, email, social assets, fulfillment, and contingency time each need a place on the map. Starting early is the single most powerful tactical advantage. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “A launch calendar works backward from the measurement window. Production, metadata, review copies, partner commitments, interviews, events, email, social assets, fulfillment, and contingency time each need a place on the map. Starting early is the single most powerful tactical advantage.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-launch-calendar-works-powerful-tactical-advantage ``` <!-- bryant-content-generator:end -->