<!-- bryant-content-generator:start --> # A launch message should make one promise clearly... > A launch message should make one promise clearly enough that other people can repeat it. If partners and readers cannot explain who the book is for, what problem it addresses, and what changes after reading it, no volume of promotional material will create coherence. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “A launch message should make one promise clearly enough that other people can repeat it. If partners and readers cannot explain who the book is for, what problem it addresses, and what changes after reading it, no volume of promotional material will create coherence.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-launch-message-should-material-create-coherence ``` <!-- bryant-content-generator:end -->