<!-- bryant-content-generator:start --> # The lemonade-stand myth assumes that visibility... > The lemonade-stand myth assumes that visibility creates demand. In reality, people must understand the value, trust the source, encounter the offer at the right time, and possess enough relationship with the person or institution to risk attention. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “The lemonade-stand myth assumes that visibility creates demand. In reality, people must understand the value, trust the source, encounter the offer at the right time, and possess enough relationship with the person or institution to risk attention.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-lemonade-stand-myth-institution-risk-attention ``` <!-- bryant-content-generator:end -->