<!-- bryant-content-generator:start --> # A list appearance becomes its own marketing.... > A list appearance becomes its own marketing. Readers discover a book because it appears on a list, and that discovery can sustain sales well beyond launch week. Books with holding power stay on lists for months because the first peak introduced them to new audiences. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “A list appearance becomes its own marketing. Readers discover a book because it appears on a list, and that discovery can sustain sales well beyond launch week. Books with holding power stay on lists for months because the first peak introduced them to new audiences.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-list-appearance-becomes-introduced-new-audiences ``` <!-- bryant-content-generator:end -->