<!-- bryant-content-generator:start --> # Live social media compresses the distance between... > Live social media compresses the distance between publication and response. The audience can answer, redirect, clarify, and reveal misunderstanding while the communication is still being formed. **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “Live social media compresses the distance between publication and response. The audience can answer, redirect, clarify, and reveal misunderstanding while the communication is still being formed.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-live-social-media-still-being-formed ``` <!-- bryant-content-generator:end -->