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# Local stakeholders and distant shareholders have...
> Local stakeholders and distant shareholders have different incentives. A business rooted in its community cares about its employees, its neighbors, and its legacy, and often gives back during disasters, so choosing such businesses helps keep communities strong.
**Source:** [[livestreams/Consumer Choice, Better Goods, and the True Cost of Cheapness - Workbook|Consumer Choice, Better Goods, and the True Cost of Cheapness]]
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“Local stakeholders and distant shareholders have different incentives. A business rooted in its community cares about its employees, its neighbors, and its legacy, and often gives back during disasters, so choosing such businesses helps keep communities strong.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-local-stakeholders-distant-keep-communities-strong
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