<!-- bryant-content-generator:start --> # A loss leader creates flow by giving people a... > A loss leader creates flow by giving people a low-risk way to experience value. The social equivalent is a useful contribution that proves competence and opens relationship, not a manipulative giveaway designed to conceal the real terms of exchange. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “A loss leader creates flow by giving people a low-risk way to experience value. The social equivalent is a useful contribution that proves competence and opens relationship, not a manipulative giveaway designed to conceal the real terms of exchange.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-loss-leader-creates-real-terms-exchange ``` <!-- bryant-content-generator:end -->