<!-- bryant-content-generator:start --> # A loss leader is ethical when it gives people a... > A loss leader is ethical when it gives people a genuine low-risk experience of value and states the later offer honestly. It becomes manipulation when generosity is merely a disguise for pressure that the recipient could not evaluate at the beginning. **Source:** [[livestreams/Usefulness, Reciprocity, and the Human Logic of Social Media - Workbook|Usefulness, Reciprocity, and the Human Logic of Social Media]] ## Share on Social Media ``` “A loss leader is ethical when it gives people a genuine low-risk experience of value and states the later offer honestly. It becomes manipulation when generosity is merely a disguise for pressure that the recipient could not evaluate at the beginning.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-loss-leader-ethical-recipient-evaluate-beginning ``` <!-- bryant-content-generator:end -->