<!-- bryant-content-generator:start --> # Loss is part of the game. Just as stores expect... > Loss is part of the game. Just as stores expect some shrinkage, anyone engaged in business or relationships should expect some disappointments as the cost of taking part. **Source:** [[livestreams/Usefulness, Reciprocity, and the Cost of Staying in the Game - Workbook|Usefulness, Reciprocity, and the Cost of Staying in the Game]] ## Share on Social Media ``` “Loss is part of the game. Just as stores expect some shrinkage, anyone engaged in business or relationships should expect some disappointments as the cost of taking part.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-loss-part-game-cost-taking-part ``` <!-- bryant-content-generator:end -->