<!-- bryant-content-generator:start --> # Loyalty matters more than reach. A partner... > Loyalty matters more than reach. A partner network's total audience size means little unless those partners will actively and repeatedly champion the book. Ask who will beat the drums for months and why. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Loyalty matters more than reach. A partner network's total audience size means little unless those partners will actively and repeatedly champion the book. Ask who will beat the drums for months and why.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-loyalty-matters-reach-beat-drums-months ``` <!-- bryant-content-generator:end -->