<!-- bryant-content-generator:start --> # Marketing becomes honorable when it makes genuine... > Marketing becomes honorable when it makes genuine value legible. The task is not to manufacture desire for an empty object, but to help the right person recognize an opportunity, tool, teaching, or work that can responsibly serve them. **Source:** [[livestreams/Aligning Conviction, Conduct, and Purpose - Workbook|Aligning Conviction, Conduct, and Purpose]] ## Share on Social Media ``` “Marketing becomes honorable when it makes genuine value legible. The task is not to manufacture desire for an empty object, but to help the right person recognize an opportunity, tool, teaching, or work that can responsibly serve them.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-marketing-becomes-honorable-work-responsibly-serve ``` <!-- bryant-content-generator:end -->