<!-- bryant-content-generator:start --> # Marketing is the work of making truthful value... > Marketing is the work of making truthful value perceptible. Naming the problem, showing the result, demonstrating competence, and telling the history of the work allow another person to evaluate fit. Good marketing does not invent worth; it reduces the distance between worth and recognition. **Source:** [[livestreams/Spiritual Entrepreneurship — Inner Wealth, Authenticity, and Opportunity - Workbook|Spiritual Entrepreneurship — Inner Wealth, Authenticity, and Opportunity]] ## Share on Social Media ``` “Marketing is the work of making truthful value perceptible. Naming the problem, showing the result, demonstrating competence, and telling the history of the work allow another person to evaluate fit. Good marketing does not invent worth; it reduces the distance between worth and recognition.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-marketing-work-making-between-worth-recognition ``` <!-- bryant-content-generator:end -->