<!-- bryant-content-generator:start --> # Materialism can become an identity crisis. You... > Materialism can become an identity crisis. You think you are the consumer, but when brands capture your loyalty and define your needs, you may in fact be the one being consumed. **Source:** [[livestreams/Consumer Choice, Better Goods, and the True Cost of Cheapness - Workbook|Consumer Choice, Better Goods, and the True Cost of Cheapness]] ## Share on Social Media ``` “Materialism can become an identity crisis. You think you are the consumer, but when brands capture your loyalty and define your needs, you may in fact be the one being consumed.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-materialism-become-identity-fact-being-consumed ``` <!-- bryant-content-generator:end -->