<!-- bryant-content-generator:start --> # Maximum reuse of creative energy begins before... > Maximum reuse of creative energy begins before publication. Capture a clean master, preserve the editable source, record provenance and rights, then generate the captioned, cropped, compressed, translated, and platform-specific versions from that durable origin. The future cannot recover options that the first export permanently discarded. **Source:** [[livestreams/Reusing Creative Work Across Changing Platforms - Workbook|Reusing Creative Work Across Changing Platforms]] ## Share on Social Media ``` “Maximum reuse of creative energy begins before publication. Capture a clean master, preserve the editable source, record provenance and rights, then generate the captioned, cropped, compressed, translated, and platform-specific versions from that durable origin. The future cannot recover options that the first export permanently discarded.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-maximum-reuse-creative-export-permanently-discarded ``` <!-- bryant-content-generator:end -->