<!-- bryant-content-generator:start --> # Measurement should improve adaptation without... > Measurement should improve adaptation without becoming the author. Reach, retention, shares, and conversion reveal how a surface performed under particular conditions; they do not decide which truths deserve preservation or which long-horizon work the culture will eventually need. **Source:** [[livestreams/Reusing Creative Work Across Changing Platforms - Workbook|Reusing Creative Work Across Changing Platforms]] ## Share on Social Media ``` “Measurement should improve adaptation without becoming the author. Reach, retention, shares, and conversion reveal how a surface performed under particular conditions; they do not decide which truths deserve preservation or which long-horizon work the culture will eventually need.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-measurement-should-improve-culture-eventually-need ``` <!-- bryant-content-generator:end -->