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# Media is designed to provoke emotion. Every sound,...
> Media is designed to provoke emotion. Every sound, image, and cut in a film or show is crafted to elicit a reaction, which is why what you watch can affect how you feel long after the screen goes dark.
**Source:** [[livestreams/Health, Routine, and the Contract We Make With Life - Workbook|Health, Routine, and the Contract We Make With Life]]
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“Media is designed to provoke emotion. Every sound, image, and cut in a film or show is crafted to elicit a reaction, which is why what you watch can affect how you feel long after the screen goes dark.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-media-designed-provoke-screen-goes-dark
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