<!-- bryant-content-generator:start --> # Media incentives reward arousal because fear,... > Media incentives reward arousal because fear, novelty, outrage, and surprise interrupt attention quickly. The danger appears when the device used to open the door becomes the permanent diet and the audience is kept activated without becoming more capable. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “Media incentives reward arousal because fear, novelty, outrage, and surprise interrupt attention quickly. The danger appears when the device used to open the door becomes the permanent diet and the audience is kept activated without becoming more capable.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-media-incentives-reward-without-becoming-capable ``` <!-- bryant-content-generator:end -->