<!-- bryant-content-generator:start --> # A media system does not need to control a person's... > A media system does not need to control a person's mind in order to condition behavior. It only needs to return rewards and penalties quickly enough that creators and audiences begin adjusting themselves before they have examined what the feedback is teaching them to become. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “A media system does not need to control a person's mind in order to condition behavior. It only needs to return rewards and penalties quickly enough that creators and audiences begin adjusting themselves before they have examined what the feedback is teaching them to become.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-media-system-need-feedback-teaching-become ``` <!-- bryant-content-generator:end -->