<!-- bryant-content-generator:start --> # The megaphone model fails because it treats the... > The megaphone model fails because it treats the other person as distribution rather than as half of the relationship. Social communication begins when listening, recognition, response, and adaptation are designed into the practice. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “The megaphone model fails because it treats the other person as distribution rather than as half of the relationship. Social communication begins when listening, recognition, response, and adaptation are designed into the practice.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-megaphone-model-fails-adaptation-designed-practice ``` <!-- bryant-content-generator:end -->