<!-- bryant-content-generator:start --> # The menu is the business plan. Knowing exactly... > The menu is the business plan. Knowing exactly what you will offer, and why it will be excellent, is more important at the start than any spreadsheet. **Source:** [[livestreams/Emergence, Focused Effort, and the Long Horizon — Monday Motivation Part 2 - Workbook|Emergence, Focused Effort, and the Long Horizon — Monday Motivation Part 2]] ## Share on Social Media ``` “The menu is the business plan. Knowing exactly what you will offer, and why it will be excellent, is more important at the start than any spreadsheet.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-menu-business-plan-important-start-spreadsheet ``` <!-- bryant-content-generator:end -->