<!-- bryant-content-generator:start --> # Message discipline becomes more important as reach... > Message discipline becomes more important as reach grows because ambiguity scales. A casual phrase can be interpreted by audiences with no access to the relationship or history that once supplied context. **Source:** [[livestreams/Platform Stewardship, Message Discipline, and the Ethics of Moderation - Workbook|Platform Stewardship, Message Discipline, and the Ethics of Moderation]] ## Share on Social Media ``` “Message discipline becomes more important as reach grows because ambiguity scales. A casual phrase can be interpreted by audiences with no access to the relationship or history that once supplied context.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-message-discipline-becomes-once-supplied-context ``` <!-- bryant-content-generator:end -->