<!-- bryant-content-generator:start --> # One million followers can create distribution... > One million followers can create distribution capacity, but no threshold automatically creates an industry. Sustainable work still requires a useful offer, operational competence, trusted relationships, source ownership, and the ability to continue when attention shifts. **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “One million followers can create distribution capacity, but no threshold automatically creates an industry. Sustainable work still requires a useful offer, operational competence, trusted relationships, source ownership, and the ability to continue when attention shifts.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-million-followers-create-continue-attention-shifts ``` <!-- bryant-content-generator:end -->