<!-- bryant-content-generator:start --> # The missing ingredient in most social strategy is... > The missing ingredient in most social strategy is the other person. Every post, product, service, and campaign should be tested against what the receiver can understand, use, question, remember, and responsibly choose. **Source:** [[livestreams/Usefulness, Reciprocity, and the Human Logic of Social Media - Workbook|Usefulness, Reciprocity, and the Human Logic of Social Media]] ## Share on Social Media ``` “The missing ingredient in most social strategy is the other person. Every post, product, service, and campaign should be tested against what the receiver can understand, use, question, remember, and responsibly choose.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-missing-ingredient-most-remember-responsibly-choose ``` <!-- bryant-content-generator:end -->