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# A mixture of encouragement and challenge can keep...
> A mixture of encouragement and challenge can keep an audience open while preserving intellectual pressure. Encouragement creates enough receptivity for the relationship to continue; carefully placed challenge interrupts habituation and helps the audience develop greater tolerance for responsibility, complexity, and change.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“A mixture of encouragement and challenge can keep an audience open while preserving intellectual pressure. Encouragement creates enough receptivity for the relationship to continue; carefully placed challenge interrupts habituation and helps the audience develop greater tolerance for responsibility, complexity, and change.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-mixture-encouragement-challenge-responsibility-complexity-change
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