<!-- bryant-content-generator:start --> # The most enthusiastic supporters can sometimes... > The most enthusiastic supporters can sometimes become the most disappointed. Strong expectations raise the stakes, so it helps to accept that not every message will land with everyone. **Source:** [[livestreams/Small Actions Build Capability - Workbook|Small Actions Build Capability]] ## Share on Social Media ``` “The most enthusiastic supporters can sometimes become the most disappointed. Strong expectations raise the stakes, so it helps to accept that not every message will land with everyone.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-most-enthusiastic-supporters-message-land-everyone ``` <!-- bryant-content-generator:end -->